Training is old school, or is it?

In an ideal world your database would be so user friendly, easily navigable and procedures clear and robust that training would be a thing of the past. Many software suppliers are now unswervingly confident that their user interface is utterly intuitive that they don’t even offer training to those pressing the keys anymore. Others rely on you reading through their beautifully illustrated .pdf downloadable from their online service centre or watching badly recorded YouTube videos. But is this enough ...

Silos – enemy of the SCV

Enemy of the SCV It gets harder and harder to get a holistic view of your marketing or fundraising.  Internal teams diversify their portfolio of products and associated communication channels and make more use of social media.  Consolidating this information back to one system is challenging. Traditionally the most common problem with data silos in not for profits (nfps) was that certain teams unequivocally opted out of using the database.  Often this was because of misunderstandings and fear o ...

Data Warehousing and Kimball

Many organisations have developed an internal data warehouse to act as a repository for data that has been "collected" from source systems, such as CRM platforms, retail systems, and various online points.  This can be an important step in establishing a Single Customer View (SCV), which drives marketing planning and communications.  The warehouse is an important organisational asset to store and organise this data for internal business users to then access, and work with using a range of campaign ...

Adroit-dotmailer partnership

Dotmailer partnership Adroit is pleased to partner with dotmailer, one of the leading ESP providers. “dotmailer is an excellent email platform, with well constructed integrations, including with FastStats and Magento. Adroit is delivering SCV and analytics solutions to a range of clients and dotmailer complements our offer. The team at ADI are using the dotmailer API to integrate and pass data between environments”, comments Nigel Magson, MD at Adroit.   ...