Gold Award for Innovation in Analytics at The Database Marketing Awards
We were delighted to take the Gold Award for Innovation in Analytics at The Database Marketing Awards 2014 with Age UK. The Award was presented by Roisin McCarthy of Datatech (centre); and received by Michelle de Souza and Michelle Gallagher from Age UK, as well as Nigel Magson, David Dipple and Jonathon Moore from Adroit. The project involved the creation of a sophisticated attitudinal supporter segmentation, which Age UK had developed and written back to their 10m strong database. Adroit helped to package the insights from the segmentation to visualise and disseminate the findings to a wider audience, through creating an interactive guide. Also shortlisted for the Award was Argos and LV=.