Are you keeping up with the pack?

  Compare yourself against 5 key Data Driven Marketing trends A fascinating study from Apteco, sourced from current users of their FastStats software, highlights some recent trends in Data Driven Marketing. Only 6% of organisations are connecting social media data into their customer database; and nearly one quarter don’t analyse Social Media at all. And 1 in 8 organisations are sending over 50 campaigns a week – of course you’d need some sort of automated marketing system liked FastSt ...