4 easy steps to produce better email data

4 Easy steps to produce better email data It is all too easy to concentrate on the creative phase of your email campaigns, after all a well copy-written subject line should give enough of a hook to get your foot in the door and then it is down to the clever designs and coding that have been developed to encourage your recipients to follow through to your calls-to-action, but what if those emails aren't even making it as far as the email inbox. Perhaps they are getting blocked down to poor reputati ...

Codd’s Corner, Venn’s Den, and Bayes Boudoir

Codd’s Corner, Venn’s Den, and Bayes Boudoir Yeah right.  Names to our new meeting rooms in the new offices ‘ere at Adroit Towers.  Famous geezers from world of database and analysis.  To our 3 heroes of data, logic, non-conformity and eccentricity we will salute on our meeting room doors. Let’s ‘ave some respect, please. Don’t know who they are? – then bloody well read on and get urself ejucated…. Let start with Mr Edgar “Ted” Codd, who died in 2003, inventor of the relational database. ...

Rachael’s Blog – Part One

My Work Experience Being a second year Mathematics student studying at Cardiff University the question of “What do you want to be when you're older?” would often get asked by family and friends. This question has always intimidated me as I don’t know the answer, but then is there a right answer? and if there is, when will I know? I began researching various different careers and options that are out there, but I have realised that the best research is actually experiencing it. My brother gradua ...

Welcome Rachael King – Junior Marketing Analyst

Marketing Analyst Rachael King has joined us as a Junior Marketing Analyst as an intern for her summer holidays from University where she is studying Mathematics. Over her time with Adroit Rachael will be responsible for developing and marketing our new customer profiling application. During her internship Rachael will use and develop her skills in software packages such as Excel, VBA and FastStats Discover by supporting the senior analyst team on real life analytical projects. ...

New online colour sight test. Are you blind as a bat?

New online colour sight test by iGame A new online colour sight test by iGame allows you to determine how good your colour vision is. The results are graded by animal:- Bat, Mole, Dog, Cat, Tiger, Hawk & off-the-scale Robot. All the guys and girls at Adroit have taken the test and our overall results can be seen below:- Adroit Colour Sight Results iGame say that generally women distinguish colours better than men and this is due to some women having a fourth type of eye cone cell rat ...