Charity Data Cleansing

Charity Data Cleansing Charities have come under increasing scrutiny in terms of their use of data, and the importance of appropriately contacting supporters. For many charities there’s an obvious way to improve their performance and effectiveness, through regular data management processes to clean and keep their databases up to date. Many bureau can support a charity through deduplication, data (name and address) standardisation and enhancement. Really this can be the “easy part”, with the dif ...

Adroit review Apteco’s FastStats on IT Central Station

Adroit review Apteco's FastStats on IT Central Station Adroit have released their latest software review.  This is of Apteco’s FastStats Marketing Analysis & Campaign Automation platform.  The review is released via IT Central Station, based in New York.  The full review can be read here on the IT Central Station website. IT Central Station is a B2B social networking site that transforms the way enterprises purchase software, hardware and services. Technology professionals are still mak ...

2016 – Data the lifeblood of Organisations profit – Part 2

Our predictions for the insight world In part 2 of our crystal ball gazing, we address the “applied” world of data insight and communication.  So these are some of our predictions for 2016. Campaign Insight. The ongoing perennial need to understand where value is delivered in the marketing chain, and “simple” campaign analysis broadening to more sophisticated views of media and marketing attribution. In 2015 clients were asking us to move beyond last marketing attribution analysis for mor ...