Adroit helping to uncover the best applications of data analysis in UK fundraising

Best applications of data analysis in UK fundraising Adroit are proud to have been asked to sit on the judging panel for the IoF Insight in Fundraising Awards 2016.  The panel comprises some of the top experts in charity fundraising analysis in the UK, and Adroit have featured regularly on it across the past 5 years. It is always a pleasure to be involved in reviewing the crème de la crème of the charity analytics world, and to help to ensure that the most deserving applications of intelligent ...

Are legacy pledgers genuine?

Are legacy pledgers genuine? Legacy Fundraising: Inside Knowledge Conference May 9th 2016 Are legacy pledgers genuine? This is the question that Adroit will be examining, when presenting analysis work on Capacity’s free wills service.  Adroit will contrast pledger behaviour in the cold and warm markets, exploring why some pledges fail while others turn out to be larger gifts than anticipated.  The analysis will be an update from the last conference held 3 years ago when looking at the profiles ...

Grab their attention with SMS

Grab their attention with SMS SMS campaigns are a great way to grab your customers attention straight away.  It is quite common that mobiles are set to have an alert or vibration on, so your text will deliver campaign immediacy right in the pocket or handbag!  Clearly the next step is to get a positive reaction to your text, so the first words will determine the impression made. Will the recipient know you?   Often service message or notifications will be well received, or elements which are p ...