2 new faces on board

Adroit are delighted to welcome 2 new starters this month. Marc Hussey joins us as Data Solutions Developer & Godfrey Oyasor joins Adroit as Data Analyst. Here is a bit of background about both. Marc has joined Adroit as our Data Solutions Developer bringing with him over 10 years experience within the digital and direct marketing sector working across several industries from environmental to finance. For the past 4 years Marc led in the design and creation of a complex marketing databa ...

Prospecting to Permission – A rethink on the value of prospect pools

A rethink on the value of prospect pools Context - The “new” world of warm permissioned marketing So yes, we know that the EU GDRP General Data Protection Regulation (GDPR) has been ratified and will enforce changes in the way data is “permissioned”. Blogs & pundits are pronouncing on this. We can see the ICO tightening down on organisations being penalised for using data where no auditable trail of permission is present, or where the permission was collected for a different area of th ...

Shortlisted for IOF Insight Awards

IOF Insight Awards Adroit are delighted to be shortlisted for this year's Institute of Fundraising Insight Awards. Adroit have been shortlisted for their work with The Children's Society's legacy fundraising, helping to grow their base of pledged support through the application of sophisticated analysis and modelling. Adroit were awarded the Supplier of the Year award in 2015 and are please to have been shortlisted again,  sponsored by one of their clients Age UK.  The Awards ceremony will b ...