How to choose a FastStats Partner?

Have you picked the "Apteco Marketing Suite (FastStats)" to be your marketing campaign and analytics platform of choice? If so, now you have to pick an Approved Apteco Partner to join you on the journey to better informed marketing. I'm sure you'll be asking yourself the question "How do I choose a FastStats Partner?". It's not easy, there are a fair few to choose from. So, I've written this article to help inform you on what makes a great FastStats Partner. And why Adroit would be the right Fas ...

Finalist in the CIM Marketing Excellence Awards 2018: Best Use of Data and Insight

Best Use of Data and Insight in the CIM Marketing Excellence Awards Last Thursday saw us shortlisted for an award with our wonderful client Baxi. The award was "Best Use of Data and Insight - Large", as part of the CIM Marketing Excellence Awards 2018 in London. Key within this was the digital work we did as part of Baxi's acquisition programme. Driven by data and insight, the Nurture programme sent a sequence of emails to installers. Each email gave distinct information about the brand. We automa ...

What is AI and why do we need it

AI is coming! So what? There’s been a lot of talk about Artificial Intelligence, recently. With technology advancing rapidly, old roadblocks to development are shifting. Here’s a quick rundown of what you need to know about AI. What is AI? AI is a set of techniques which use computers to replicate processes in the brain. AI algorithms are being developed to hold conversations, control motion, and much more. Now, you wouldn’t give a baby complicated maths questions and expect it to perform as ...

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