The ABC of data literacy: How intelligent is your business?

Data analytics has become almost fashionable. The image of ‘data guy’ who did something with numbers and presented monthly to jaded middle managers is changing. Intelligently curated data can tell you more about your customers, supporters, and clients than they know about themselves. Data can predict their future behaviour and anticipate their next micro-moment. In effect, data provides us mere mortals with a superpower. Data is the new black Its makeover has been partly due to the big data scand ...

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