How to Use Crisis Management Tools Effectively

Current Climate Crisis management is being talked about more frequently than ever. You must have a crisis management plan whether it be using internal resources or external agencies/tools. Just ‘waiting to see what happens’ is not good enough anymore. This applies to all industries. In this post we’ll explain why tracking your sentiment is important as well as tracking 'what' people are talking about. Within a crisis, topics of conversation change quickly as do problems and their solution, whic ...