Why is Twitter so valuable in Social Listening?

The Social Network Universe We all know the power of social media on our lives, from communicating with friends to buying the latest trend. Knowing what is trendy quickly is more important now than ever! Traditional methods of surveying aren’t quick enough to deploy to explore trends as they change fast. Not only this, there is a wide range of non-biased data from many sources at our disposal. This is where social listening and search data are paramount. Most brands monitor their own social net ...

5 things you need to think about when implementing a FastStats Installation

5 things you need to think about when implementing a FastStats Installation 1. Project Ownership Project needs to be marketing / marketing analysis team led from the client side in order to help ensure that the FastStats system can help the organisation meets its marketing objectives. 2. Focus Need to really think about what data is brought into the FastStats system, it is too easy to suggest we need every variable and piece of information. It should be an opportunity to focus on the data t ...