Estimated reading time: 3 minutes
In the age of social media, social listening can give you critical insights into people’s views. It is possible to track mentions of your brand, competitors, products and more! If you haven’t already considered it – here’s five reasons why your brand should be taking advantage of Social Listening to improve the success of your campaigns.
1. Engage With Audiences More Effectively With Social Listening👪
Depending on the size of your business, it may be challenging to keep up with mentions in real-time. For some, this may not be an issue. However, conversations about your brand could be happening elsewhere. So ensure there are no blind spots to understand better how your audience feels about you. So use Social Listening to ensure there are no blind spots to help you understand your audiences opinion of you better.
2. Discover Your Hottest Leads🔥
Reaching customers at the buying stage has never been easier! Social Listening allows you to actively engage with your customers who are already talking about your brand on social media, videos, blogs and news articles. Have your followers started a hashtag for you, or maybe an article covers some of your latest achievements? Share this relevant content with your audience and take them on the journey with you! User-generated content is said to be 90% more influential than promotional emails (Insta Page 2021).
3. Find Out What Your Competitors Are Doing With Social Listening🔍
Snooping on your competitors not only allows you to see what they’re doing right/wrong but also gives insight into any gaps in the market. Competitor Analysis, with the help of Social Listening, will help you identify brand value and inform future marketing campaigns. Prepare your next move by tracking how well your competitors are doing with Competitor Analysis.
4. Identify Potential Influencers👑
Are you looking for that extra boost? Trusted influencers can amplify your content to improve reach, engagement, and followers. First, you must find someone who fits your brand’s ethos. An influencer is more than just a ‘celebrity’. This is the age of authenticity, so investment in the right person is critical!
There are different types of influencers, including mega, macro, micro, advocates, referrers, and loyalists.
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5. Customer Satisfaction & Pain Points☺️
Customers will head online to rave or complain about a product. If a complaint/compliment comes directly to a brand – perfect! It can be dealt with and shared instantly, but how do you otherwise deal with the stuff that happens outside of your control?
As mentioned previously, Social Listening gives a holistic view of what people are saying about your brand. Therefore, if crises were to arise that could potentially damage brand reputation, it’s simple to intervene in the conversation and stop it from spreading further. Showing interest in what your followers are saying about your brand is vital!