Automating online marketing activity can reduce budget spend, save resources, increase revenue and maximise efficiency. What’s not to love?!
You can automate virtually everything within Marketing, including:
- Email campaigns
- Event management
- Web captures
What is Marketing Automation?
Marketing automation takes care of multi-functional campaigns across multiple channels using a set of instructions called workflows. This reduction in resources decreases the chance of human error and saves time.
How can I use Marketing Automation?
If implemented effectively, you’ll never have to click ‘send’ on a message again. Define an audience, send relevant content and trigger specific reactions base on consumer behaviour.
Why should I use Marketing Automation?
It’s simple! Save money, time and avoid human error. When you’re smashing out relevant campaigns, you should see a high ROI, which means your resource can now focus on tweaking the workflows to fit new audiences and respond to the existing ones.
According to Marketo, 76% of businesses see an increase in ROI after implementing Marketing Automation.