What is Marketing Automation used for?

Automating online marketing activity can reduce budget spend, save resources, increase revenue and maximise efficiency. What’s not to love?!

You can automate virtually everything within Marketing, including:

  • Email campaigns
  • Event management
  • Surveys
  • Web captures

What is Marketing Automation?

Marketing automation takes care of multi-functional campaigns across multiple channels using a set of instructions called workflows. This reduction in resources decreases the chance of human error and saves time.

How can I use Marketing Automation?

If implemented effectively, you’ll never have to click ‘send’ on a message again. Define an audience, send relevant content and trigger specific reactions base on consumer behaviour.

Why should I use Marketing Automation?

It’s simple! Save money, time and avoid human error. When you’re smashing out relevant campaigns, you should see a high ROI, which means your resource can now focus on tweaking the workflows to fit new audiences and respond to the existing ones.

According to Marketo, 76% of businesses see an increase in ROI after implementing Marketing Automation.

Need more convincing?

Check out our Marketing Automation page, detailing exactly how you could utilise some of the features mentioned.

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