The term ‘Social Listening’ can be misleading as it suggests only social networks are involved. TalkWalker coined the phrase ‘conversational intelligence‘, which is a umbrella term for collating and analysing data from a range of sources, including:
- Social media
- Blogs and forums
- News sites
- Review sites
What can you do with Social Listening?
In order to use Social Listening to find out what people are talking about; it is a great idea to use Google to find out what the most popular search terms are. That way you have the most comprehensive search query in your Social Listening platform.
So, you want to what brands people are talking about and what they like about them, right? If you were a clothing brand and looked at Social Listening alone, you’d find themes of the types of clothes people like to wear, the colours, the quality and the competitors that people compare you with.
How can this help you?
We use Social Listening for a number of our clients to:
- Monitor conversations surrounding their business
- Understand what customers want from businesses
- Reveal important hashtags
- Look at competitor mentions
- Understand industry trends
- Influence A/B testing
- Engage in conversation