What is Email Marketing?
Email Marketing involves sending messages to a customer base, acquired through an opt-in or sign-up process. Emails can include personalised messages to specific audiences, welcome emails or even tempting cart-abandoners with an offer they cannot refuse. Every email sent to a potential, or current customer is considered Email Marketing. Read our blog ‘Adroit’s 5 Email Marketing Top Tips’ to learn more.
Why hire an agency?
If you’re a start-up business experiencing rapid growth and don’t have your team’s expertise, Email Marketing can be overwhelming.
In addition to creating catchy messages that induce a click in the inbox, agencies like ours will often report the results. This helps to improve future campaigns. That’s not all! Need help sorting through your contact base? That’s what we’re here for.
Keep reading this blog to see how a clean contact base can help you create better-performing Email campaigns.
How can an agency help you with Email Marketing?
Consequently, if you weren’t already aware, Adroit offers bespoke Email services.
If you choose us as your agency, we will ensure you’re involved in every step of the process, acting as an extension of your team, not a replacement.
Furthermore, if you want to increase your conversion rates, you’ll need to understand what your customers like and dislike—starting with the design of your email. Again, knowing the metrics from email reporting makes it easier to decide on the design elements.
Moreover, with our bespoke Email Marketing services, we can learn what engages your contact base to make evidence-based decisions. This involves strategy and content curation. For example, ‘Lead Scoring’ monitors the topic category’s activity (opens or clicks). With this, you can determine the popular (hot) topics each contact is most interested in. Then you can significantly increase the likelihood of the contact opening and engaging with the email.
Subsequently, these scores can trigger automated email streams and workflows or allow you to discover hot leads within your database.
For example, if you are a Digital Marketing agency, your lead categories may include ‘Email Marketing’, ‘Social Media Marketing, etc. If your email’s goal is to generate interest around the Social Media Marketing topic, you will set lead scores for engagement actions. For example, the lead score for an open would be lower than that for a click. This way, you can focus on the contacts that have scored highly ‘hot leads’ and pass them on to the sales team or trigger an automated email series/workflow to communicate with these contacts on Social Media Marketing.