The definition of Social Listening is in the name. However, it may be misleading as it alludes to only social networks. Online news, blogs, forums, videos and podcasts are also part of the “listening”.
What can you do with Social Listening?
Social Listening technologies allow you to pick out conversations, key themes, hashtags and mentions that may otherwise get lost in a flurry of online data. Why do brands use this? There are many reasons a brand wants to get involved, including:
- Content curation
- Monitoring brand health
- Getting to grips with customer needs
- See where they’re standing against competitors
- Look at the industry trends
- Engage in conversations all over the internet, not just social platforms
Is Social Listening ethical?
In conclusion, Social Listening is not going against anything a user consents to. It is unlikely those using the expensive platform will use the information for personal gain. Businesses like ours are skilled in using the technology to bring tangible insights that can change the amount of success in a company.
Want to know more? Read our ‘What is Social Listening?’ blog or get in contact.