A/B Split Testing Explained
How do you do an A/B Split Test?
Not sure how your audience is going to respond to your campaign? Why not test two different ways? A/B Split Testing is duplicating the same campaign and only changing one or a few elements.
An example of A/B Split Testing
For example, some of our recent client work with BAXI Heating involves A/B testing whereby we duplicated a campaign but changed how the call to action looks. The results were very telling as to what works best for the audience, and from there on out, we sent the remainder of the audience the campaign that worked best.