What is Audience Intelligence?
Marketers can use Audience Intelligence to identify critical information about their audiences. These include demographics, interests, online habits, purchasing behaviour, socioeconomic data, influencers, media consumption, relationships, conversations, location and Twitter profiles.
Are you using it?
When you better understand your audiences likes and dislikes you can send them personalised marketing. Personalised messages will get them down the funnel quicker as they’re more likely to trust your brand and resonate with your messages.
How to effectively use Audience Intelligence tools
Furthermore, it’s possible to learn all of the above behaviours based on the way users interact with content online. These technologies have changed the marketing world! It’s possible to create targeted messages for any audience, at any stage of the customer lifecycle.