The graph explained
The above graph portrays the changes in sentiment over time. Sentiment describes the feelings of users online towards content posted by Barn Theatre. We used the keywords “Barn Theatre” and official social media handles to listen to what people were saying online. The technology we use for Brand Health monitoring is clever enough to understand the difference between ‘sick’ meaning unwell or ‘sick’ meaning great. Therefore, information can be used to build better campaigns, intervene in a crisis and monitor the trends happening within the industry amongst competitor tracking.
One of the positive peaks that stood out to us was an article written by Gay Times, that brought about hype for the Barn’s newest production. “This new co-production by Barn Theatre, Lawrence Batley Theatre, New Wolsey Theatre, Oxford Playhouse and Theatre Clwyd will be available to stream 16-31 March. Tickets are priced at £12 and include a link to the show and a copy of the digital programme.” This article is fantastic exposure for the Barn Theatre and can be used many times, in many ways to promote the brand further. For example, any emerging stories/content written by someone else can be shared by the Barn Theatre in a series of posts, blogs, emails or even testimonials! You’ll never dry up on content again if someone else is writing it for you.
On the other hand, there are a couple of dips in sentiment that could negatively impact the Barn Theatre. One of the troughs derives from an article written by AoL. “Equity said self-isolation rules have led to the cancellation of performances of shows including Regent’s Park Open Air Theatre’s production of Romeo And Juliet, Jeeves And Wooster at Cirencester’s Barn Theatre and the West End revival of Joseph And The Amazing Technicolour Dreamcoat.” Although the article isn’t speaking negatively about the Barn Theatre itself, it is interesting to see the changes in feelings from the public and how quickly negative influxes can be detrimental to your brand. If you are tracking content like this, it’s possible to intervene with a comment or turn it into a positive by drumming up interest for the future of the Theatre.
Stay on top of what is being said about your brand online with sentiment reviews. We can even look into your competitors and mirror their strategy, if it appears to be working well for them. Get in contact!