Fundraising Benchmarking

Join one of the largest global fundraising benchmarking studies. Access insights through an interactive application.

Adroit runs the global study on behalf of The IFL Forum* across more than 20 markets and 100+ participants every year, and shares the fundraising results and trends amongst its members.  Even if you are not an IFL Forum member you can now join the studies**

INDIGO is a study of individual giving behaviour and uses 6 years worth of donor, gift & pledge data. INDIGO Digital is a companion/stand alone study to explicity focus on digital trends and fundraising digital behaviour.

Adroit will take your donation data audit and process it. For INDIGO Digital we will combine it with additional data sources: Google Analytics, Online monitoring, Google Trends, Social Listening. This will show the last 12-months of your data as well as your peers within one application.

If you’d like more information or are interested in joining either study please complete the form below. You will then receive more information via email and a member of the team will be in touch.

INDIGO Digital Benchmarking
We present actual donation data for you and your peers along with many other digital metrics from various sources.
Data sources
Featuring: Google Analytics, Google Trends, Social Listening, Online Monitoring, Donation Data
All in one application
Within the application you can use the filters to slice and dice the data
Sentiment Analysis
We analyse the audience's sentiment towards content
INDIGO Benchmarking
We present and analyse actual donation data for you and your peers.
Donor Data Analysis
Analysing: Donor Acquisition, Conversion, Reactivation, Retention, Lifetime Value, Major Donors
All in one application
Within the application you can use the filters to slice and dice the data
“For Plan International, participating in the INDIGO Benchmark meant we could compare Individual Giving fundraising not only to our peers, but also internally. The level of detail Indigo gives is unsurpassed and the Power BI dashboard makes turning data into insights very easy.”

* The IFL Forum is a consortium of major NGOs including:

  • Action Aid
  • Amnesty International
  • Care International
  • Greenpeace
  • Oxfam
  • MSF
  • Plan International
  • Operation Smile
  • International Federation of the Red Cross
  • International Committee of the Red Cross


  • Save the Children
  • SOS Children’s Villages
  • World Vision
  • WWF
  • International Rescue Committee
  • World Food Programme

**subject to organisation size