Buyer Persona Explained

What is a Buyer Persona

Imagine a mannequin stood in a marketeers office. This mannequin is our ‘Buyer Persona’. Marketers create a Buyer Persona to represent their target audience. Together with segmentation, the Buyer Persona is constructed to clarify what the marketing messages for your brand should be.

Why is it important to create a Buyer Persona?

It’s key to make Marketing decisons based off your customers so that you can fulfil their wants and needs, even if they don’t know they want or need your service/product yet. In addition, you could save a lot of budget by having a basic understanding of your audiences expectations as you may realise that you have been Marketing in the areas that your audience are the least.

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