The ABC of data literacy: How intelligent is your business?

Data analytics has become almost fashionable. The image of ‘data guy’ who did something with numbers and presented monthly to jaded middle managers is changing. Intelligently curated data can tell you more about your customers, supporters, and clients than they know about themselves. Data can predict their future behaviour and anticipate their next micro-moment. In effect, data provides us mere mortals with a superpower. Data is the new black Its makeover has been partly due to the big data scand ...

5 Reasons why you should adopt a business intelligence solution

The Case For Business Intelligence Your company is generating data of increased volume, variety and velocity. Many decisions still remain based on intuition rather than hard facts and figures. The good news for you is that your competitors are probably in the same boat. But to gain competitive advantage you need a more sophisticated approach to using your data. Let's take a look at 5 reasons why you should adopt a Business Intelligence solution today. 1 - Overcome the data deluge In the last 10 ...

How to choose a FastStats Partner?

Have you picked the "Apteco Marketing Suite (FastStats)" to be your marketing campaign and analytics platform of choice? If so, now you have to pick an Approved Apteco Partner to join you on the journey to better informed marketing. I'm sure you'll be asking yourself the question "How do I choose a FastStats Partner?". It's not easy, there are a fair few to choose from. So, I've written this article to help inform you on what makes a great FastStats Partner. And why Adroit would be the right Fas ...

What is AI and why do we need it

AI is coming! So what? There’s been a lot of talk about Artificial Intelligence, recently. With technology advancing rapidly, old roadblocks to development are shifting. Here’s a quick rundown of what you need to know about AI. What is AI? AI is a set of techniques which use computers to replicate processes in the brain. AI algorithms are being developed to hold conversations, control motion, and much more. Now, you wouldn’t give a baby complicated maths questions and expect it to perform as ...

The Good and the Bad of AI

The Good and the Bad of AI The internet likes lists, so here are five reasons to use Artificial Intelligence, five why you might want to avoid using it and five cautionary tales. For these examples it is assumed that AI is being used to create predictive models. First the Good: Neural Networks (NN) are powerful. They tend to be more powerful than many of the classical methods such as Logistic Regression, especially where the selection of available variables is large.   NN can be ...

Adroit get podium place in Best Use of FastStats

Adroit gets podium place in Best Use of FastStats Adroit were delighted to be awarded 3rd place in the competition for Best User of FastStats 2017 in the Apteco User Conference held at The Mermaid, in London. There were five finalists including Greggs, Everton Football Club, the NEC Group and Canon printers. Steve Andrews, Chief of Fundraising Strategy and Investment, UNICEF spoke with Nigel Magson and Ross Swain of Adroit, on how the FastStats technology was enabling fundraising investment ...

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