International NGO Consortium develops Global Donor Insight Initiative with Adroit Data & Insight

International NGO Consortium develops Global Donor Insight Initiative with Adroit Data & Insight Adroit Data & Insight have developed a global fundraising benchmarking and platform for the IFL Forum, a consortium of major NGOs, including Amnesty International, Care International, Greenpeace, Oxfam, Red Cross, Save the Children, SOS Villages, UNHCR, UNICEF, WWF. The benchmarking project in 2017 has involved over 80 individual organisations and markets.  This includes European, Asian, N ...

The mechanics of scoring: Olympics style

The mechanics of scoring Much has been written on the parallels between sporting and commercial performance – winning, beating the competition, achieving above all odds, performing to your best. But what lessons can we learn from how the Olympic sports are each judged and scored – can that help us to improve the way we measure commercial success and performance? And in particular, get a more realistic view on how we are performing? So, what can KPIs and business dashboards learn from how Max Whitl ...

Adroit review Apteco’s FastStats on IT Central Station

Adroit review Apteco's FastStats on IT Central Station Adroit have released their latest software review.  This is of Apteco’s FastStats Marketing Analysis & Campaign Automation platform.  The review is released via IT Central Station, based in New York.  The full review can be read here on the IT Central Station website. IT Central Station is a B2B social networking site that transforms the way enterprises purchase software, hardware and services. Technology professionals are still mak ...

2016 – Data the lifeblood of Organisations profit – Part 2

Our predictions for the insight world In part 2 of our crystal ball gazing, we address the “applied” world of data insight and communication.  So these are some of our predictions for 2016. Campaign Insight. The ongoing perennial need to understand where value is delivered in the marketing chain, and “simple” campaign analysis broadening to more sophisticated views of media and marketing attribution. In 2015 clients were asking us to move beyond last marketing attribution analysis for mor ...

Training Course Update – Introduction to Mapping

Introduction to Mapping Date: 6th November 2015 Location: Cirencester Trainer: David Dipple Bookings: Contact David at david.dipple@btinternet.com   Mapping has been a much neglected branch of analysis, one of the reasons for this has been the cost; expensive software, boundaries and datasets have put people off from utilising its power. I have been able to find an excellent free mapping package and set of geographical datasets to allow you to get to grips ...

Marketing Punch develops List Management & Selection Solution with Adroit

Marketing Punch develops List Management & Selection Solution with Adroit Marketing Punch are a leading provider of online acquisition data to the UK, France and Australia. They have extensive range of websites collecting lifestyle and competition data on behalf of an extensive portfolio of brands and organisations. They provide over 100k targeted leads a month with appropriate customer permissions for follow-up, and have a range of email marketing services. Adroit have developed a new sing ...