Adroit and The Children’s Society finalists for Best Use of FastStats awards

Finalists for Best Use of FastStats Awards "All of this was unimaginable before implementation of FastStats" so said Raj Rajukumar, Director Supporter Relationship Management at The Children's Society (TCS). Now Adroit and TCS have been shortlisted as finalists for the best use of FastStats at the imminent awards next week.   Best Use of FastStats awards 2014: finalist In November 2013 The Children’s Society (TCS) embarked on a journey with Adroit to design and implement a FastStats ...

Next in our series of Faststats blogs: 5 things you need to know about FastStats Designer

5 things you need to know about FastStats Designer Screenshot of Faststats Designer table relationships Build speeds increase rapidly with the right hardware configuration – allow at least 4 times the size of your underlying data (as measured by the size of the combined text files within the ‘extract’ node), use fast processors (especially Intel, which tests have proved significantly out-perform AMD chips for FastStats builds) and turn off balanced power settings and instead use High Performa ...

5 things you need to think about when implementing a FastStats Installation

5 things you need to think about when implementing a FastStats Installation 1. Project Ownership Project needs to be marketing / marketing analysis team led from the client side in order to help ensure that the FastStats system can help the organisation meets its marketing objectives. 2. Focus Need to really think about what data is brought into the FastStats system, it is too easy to suggest we need every variable and piece of information. It should be an opportunity to focus on the data t ...

Not one, but TWO FastStats Accredited Trainers!

What is a FastStats Accredited Trainer? It could be misinterpreted Fast credited trainers: Trainers that you buy with a credit card or quick loan. Can leave you in debt but hopefully you’ll learn from it. May be comfy for a bit but will wear out in a couple of years if you use them every day. FastStats Accredited Trainers: People who have been deemed competent to teach the use of FastStats. Can leave you indebted to them because you’ll learn a lot about it. Will leave you with a warm f ...

Integrating online and offline data

Integrating online and offline data Online and offline integration is happening increasingly in the marketing environment. It needs to.  We know that consumers are moving this way: Time spent on fixed internet has increased by over two-thirds since 2008. [Source: Ofcom, October 2010]    – Adults now spend 14.2 hours per month on the web. The first quarter of 2010 saw nearly 37m people in the UK go online, an increase of almost 8% year on year. [Source: Kantar, June 2010] According to Bost ...

Testing, damned testing and Statistics

You have a hunch or hypothesis you want to test.  Or you need to prove your campaign has worked.  Or to challenge the current thinking. What do you do? Statistical analysis – if done correctly – can prove/disprove a result. So the 2.3% response rate can be tested against the 2.1% RR for the control, and proved to be a significant improvement, or no different (depending on underlying volumes and significance levels. But that’s the problem, “if done correctly”.  From what we see of others' ...