Social Listening Research – Girls Get Equal

The Re-birth of Equality 5-min read According to recent reports, 2018 was a ‘stand-out’ year for gender equality in the UK. This has been reflected all over the internet and within online conversations. Our social listening tools can track these online conversations. The #Metoo movement, was actually started by Tarana Burke, an American civil rights activist as long ago as 2006, but the use of the “Me Too” hashtag took off in 2017 in the wake of the Harvey Weinstein allegations, when Alyssa M ...

Influencing the influencer – you’ve got the power!

One small step for Influencers, one giant leap for Digital Marketing 5-minute read We are focusing on social media influencers in this blog as part of our Social Listening and Audience Insights blog series. After reading this 5-minute blog you will have a better understanding of influencers. Having a better understanding of the types of influencers can enable you to effectively match the right type of influencer to the relevant company. In short, influencers are individuals or brands who can ...

How might charities use Artificial Intelligence for Fundraising in 2019

How might charities use Artificial Intelligence for Fundraising in 2019 Artificial Intelligence or AI for short is becoming ubiquitous throughout our lives. Indeed, you must be aware of the hype surrounding AI and Machine Learning over the last couple of years. AI is all around us, it drives the feeds we see on social media. It determines which emails get flagged as spam in your inbox. It determines whether you get accepted for a loan. It's even used to present ads to influence you to sup ...

Legacy and In-memory Fundraising

Legacy and In-memory Fundraising The 4th edition of Legacy and In-memory Fundraising from the publishers Directory of Social Change, will be published at the end of this month. Nigel Magson covers how to apply data analysis to legacy fundraising and the benefits this brings to legacy fundraising programmes. Getting supporters to leave gifts in their will is one of the most sensitive but also the most effective ways to fundraise. Legacy and In-memory Fundraising "Gifts in wills have the poten ...

Free Wills Service Insights – Insights Paper & Targeting Service Now Available

Free Wills Service Insights - Insights Paper & Targeting Service Now Available Adroit undertook analysis on a  base of 56 participating charities using Capacity's Free Wills Network. The Free Wills Network is a unique legacy fundraising tool which is aimed at a supplied set of participating charity’s supporters, with the aim of offering them the free will service to develop them into committed pledgers.  Adroit examined the results of the programme stretching back to 2005 linking the informati ...

Charity Data Cleansing

Charity Data Cleansing Charities have come under increasing scrutiny in terms of their use of data, and the importance of appropriately contacting supporters. For many charities there’s an obvious way to improve their performance and effectiveness, through regular data management processes to clean and keep their databases up to date. Many bureau can support a charity through deduplication, data (name and address) standardisation and enhancement. Really this can be the “easy part”, with the dif ...

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