Why is Twitter so valuable in Social Listening?

The Social Network Universe We all know the power of social media on our lives, from communicating with friends to buying the latest trend. Knowing what is trendy quickly is more important now than ever! Traditional methods of surveying aren’t quick enough to deploy to explore trends as they change fast. Not only this, there is a wide range of non-biased data from many sources at our disposal. This is where social listening and search data are paramount. Most brands monitor their own social net ...

What is Search Listening?

Search Listening In the age of social media, social listening can give you key insights into people’s views. However, life can be portrayed through rose tinted glasses, so it is best to use search insights in conjunction as website searches are not filtered. Search listening applies to all industries as a person makes 3-4 searches on average every day. In this blog we will cover the Search Listening basics as well as showing an example of the data and tips on best practices.   https ...

How to Use Crisis Management Tools Effectively

Current Climate Crisis management is being talked about more frequently than ever. You must have a crisis management plan whether it be using internal resources or external agencies/tools. Just ‘waiting to see what happens’ is not good enough anymore. This applies to all industries. In this post we’ll explain why tracking your sentiment is important as well as tracking 'what' people are talking about. Within a crisis, topics of conversation change quickly as do problems and their solution, whic ...

COVID-19: Outlooks and Opinions

COVID-19 The virus has affected everyone’s way of life in a negative or positive way. According to the World Health Organisation, the virus was detected in China on the 31 December 2019. The virus was considered a Public Health Emergency of International Concern on 30 January 2020. Within two weeks WHO named the new coronavirus disease: COVID-19. We are interested in the different topics people are talking about within different segments of people in our local area: Gloucestershire and how th ...

5 Tips for Effective Calls to Action (CTA)

A Call To Action (CTA) is an instruction to an audience to provoke an immediate desired response which encourages a sale. A CTA is an important step not to be overlooked as it can be vital in feeding the sales funnel in some way. To put this into context, the more time taken in making the CTA step as best as it can be can ultimately lead to more sales. Here are 5 tips to help you create sucessful CTA's. 1) Urgency Use lengths of time in your CTA. Phrases such as, "try today”, “book now” to gi ...

Social Listening Research – Girls Get Equal

The Re-birth of Equality 5-min read According to recent reports, 2018 was a ‘stand-out’ year for gender equality in the UK. This has been reflected all over the internet and within online conversations. Our social listening tools can track these online conversations. The #Metoo movement, was actually started by Tarana Burke, an American civil rights activist as long ago as 2006, but the use of the “Me Too” hashtag took off in 2017 in the wake of the Harvey Weinstein allegations, when Alyssa M ...