The Social Network Universe We all know the power of social media on our lives, from communicating with friends to buying the latest trend. Knowing what is trendy quickly is more important now than ever! Traditional methods of surveying aren’t quick enough to deploy to explore trends as they change fast. Not only this, there is a wide range of non-biased data from many sources at our disposal. This is where social listening and search data are paramount. Most brands monitor their own social net ...

Current Climate Crisis management is being talked about more frequently than ever. You must have a crisis management plan whether it be using internal resources or external agencies/tools. Just ‘waiting to see what happens’ is not good enough anymore. This applies to all industries. In this post we’ll explain why tracking your sentiment is important as well as tracking 'what' people are talking about. Within a crisis, topics of conversation change quickly as do problems and their solution, whic ...

A Call To Action (CTA) is an instruction to an audience to provoke an immediate desired response which encourages a sale. A CTA is an important step not to be overlooked as it can be vital in feeding the sales funnel in some way. To put this into context, the more time taken in making the CTA step as best as it can be can ultimately lead to more sales. Here are 5 tips to help you create sucessful CTA's. 1) Urgency Use lengths of time in your CTA. Phrases such as, "try today”, “book now” to gi ...