Influencing the influencer – you’ve got the power!

One small step for Influencers, one giant leap for Digital Marketing 5-minute read We are focusing on social media influencers in this blog as part of our Social Listening and Audience Insights blog series. After reading this 5-minute blog you will have a better understanding of influencers. Having a better understanding of the types of influencers can enable you to effectively match the right type of influencer to the relevant company. In short, influencers are individuals or brands who can ...

The internet’s torn over gelatin- is it just hogwash?

Veganism- the health craze storming the UK According to recent reports veganism is on the rise. Within five years the number of vegans in the UK has risen by approximately 150,000 to a staggering 600,000 in total. Adroit started a social listening project to understand the conversations being had online and report the findings. As well as veganism being healthy, it is also reported to be trending online, which people and organisations are taking advantage of. For instance, supermarkets are ...

The ABC of data literacy: How intelligent is your business?

Data analytics has become almost fashionable. The image of ‘data guy’ who did something with numbers and presented monthly to jaded middle managers is changing. Intelligently curated data can tell you more about your customers, supporters, and clients than they know about themselves. Data can predict their future behaviour and anticipate their next micro-moment. In effect, data provides us mere mortals with a superpower. Data is the new black Its makeover has been partly due to the big data scand ...

Why you still need to apply your own Human Intelligence to your Artificial Intelligence solutions

Why you still need to apply Human Intelligence to your AI solutions Why you need to apply your own Human Intelligence to your AI solutions? Artificial Intelligence is getting a lot of press lately. From horror scenarios which would rival the Terminator Hollywood movies, through to driverless cars and even through to supporting medical diagnosis.  However as with a lot of things, the hype is driven in a large part by fear. In a world optimised by "clicks" on the internet, it's the sensational, rath ...

What is AI and why do we need it

AI is coming! So what? There’s been a lot of talk about Artificial Intelligence, recently. With technology advancing rapidly, old roadblocks to development are shifting. Here’s a quick rundown of what you need to know about AI. What is AI? AI is a set of techniques which use computers to replicate processes in the brain. AI algorithms are being developed to hold conversations, control motion, and much more. Now, you wouldn’t give a baby complicated maths questions and expect it to perform as ...

Grab their attention with SMS

Grab their attention with SMS SMS campaigns are a great way to grab your customers attention straight away.  It is quite common that mobiles are set to have an alert or vibration on, so your text will deliver campaign immediacy right in the pocket or handbag!  Clearly the next step is to get a positive reaction to your text, so the first words will determine the impression made. Will the recipient know you?   Often service message or notifications will be well received, or elements which are p ...