4 easy steps to produce better email data

4 Easy steps to produce better email data It is all too easy to concentrate on the creative phase of your email campaigns, after all a well copy-written subject line should give enough of a hook to get your foot in the door and then it is down to the clever designs and coding that have been developed to encourage your recipients to follow through to your calls-to-action, but what if those emails aren't even making it as far as the email inbox. Perhaps they are getting blocked down to poor reputati ...

Adroit data expertise enhanced with recruitment of Nathan Shilton

New Data Consultant to the Team Adroit are delighted to have recruited Nathan Shilton to the role of Data Consultant.  Nathan brings with him a huge amount of experience in the data world, having worked for a variety of agencies on clients as diverse as Lloyds Banking Group, The Royal British Legion, SEAT and Nando’s.  Nathan will take responsibility for the email broadcast services we offer, primarily via Dotmailer, and also will provide data consultancy and support on all our data management a ...

Silos – enemy of the SCV

Enemy of the SCV It gets harder and harder to get a holistic view of your marketing or fundraising.  Internal teams diversify their portfolio of products and associated communication channels and make more use of social media.  Consolidating this information back to one system is challenging. Traditionally the most common problem with data silos in not for profits (nfps) was that certain teams unequivocally opted out of using the database.  Often this was because of misunderstandings and fear o ...

Adroit-dotmailer partnership

Dotmailer partnership Adroit is pleased to partner with dotmailer, one of the leading ESP providers. “dotmailer is an excellent email platform, with well constructed integrations, including with FastStats and Magento. Adroit is delivering SCV and analytics solutions to a range of clients and dotmailer complements our offer. The team at ADI are using the dotmailer API to integrate and pass data between environments”, comments Nigel Magson, MD at Adroit.   ...