What is Search Listening?

Search Listening In the age of social media, social listening can give you key insights into people’s views. However, life can be portrayed through rose tinted glasses, so it is best to use search insights in conjunction as website searches are not filtered. Search listening applies to all industries as a person makes 3-4 searches on average every day. In this blog we will cover the Search Listening basics as well as showing an example of the data and tips on best practices.   What is ...

Impacts of Covid-19 on Giving

The Impact of Covid-19 on the Individual Giving Fundraising Sector The Coronavirus Pandemic of 2020 is a significant world event which has affected giving, but it has also touched upon the lives of every individual on the planet in one way or another. It has changed the way we live our lives, with lockdowns, social distancing, a shift to working from home (for some), not to mention the physical and mental health impacts of the disease. We've seen the ingenuity of organisations rapidly shifting ...

COVID-19: Outlooks and Opinions

COVID-19 The virus has affected everyone’s way of life in a negative or positive way. According to the World Health Organisation, the virus was detected in China on the 31 December 2019. The virus was considered a Public Health Emergency of International Concern on 30 January 2020. Within two weeks WHO named the new coronavirus disease: COVID-19. We are interested in the different topics people are talking about within different segments of people in our local area: Gloucestershire and how th ...

Social Listening Research – Girls Get Equal

The Re-birth of Equality 5-min read According to recent reports, 2018 was a ‘stand-out’ year for gender equality in the UK. This has been reflected all over the internet and within online conversations. Our social listening tools can track these online conversations. The #Metoo movement, was actually started by Tarana Burke, an American civil rights activist as long ago as 2006, but the use of the “Me Too” hashtag took off in 2017 in the wake of the Harvey Weinstein allegations, when Alyssa M ...

Influencing the influencer – you’ve got the power!

One small step for Influencers, one giant leap for Digital Marketing 5-minute read We are focusing on social media influencers in this blog as part of our Social Listening and Audience Insights blog series. After reading this 5-minute blog you will have a better understanding of influencers. Having a better understanding of the types of influencers can enable you to effectively match the right type of influencer to the relevant company. In short, influencers are individuals or brands who can ...

The internet’s torn over gelatin- is it just hogwash?

Veganism- the health craze storming the UK According to recent reports veganism is on the rise. Within five years the number of vegans in the UK has risen by approximately 150,000 to a staggering 600,000 in total. Adroit started a social listening project to understand the conversations being had online and report the findings. As well as veganism being healthy, it is also reported to be trending online, which people and organisations are taking advantage of. For instance, supermarkets are ...