Data & Insight Agency

September 20, 2016 in Insight, SCV & Systems Design by Nigel Magson 0 Comments

Deregulation in the Water Industry – time to sink or swim?

A short personal history on how data & insight supported utilities as they move into de-regulated markets. A little bit of history – The energy sector in the 1990s British residential energy markets were opened to competition between 1996 and 1999. The gas industry, privatised in 1986, was a vertically integrated company with a monopoly in supply throughout Great Britain.  I joined British Gas South West in 1987, and soon found myself heading a project to develop the first integrated single ...

April 29, 2016 in SCV & Systems Design by Nigel Magson 0 Comments

Prospecting to Permission – A rethink on the value of prospect pools

A rethink on the value of prospect pools Context - The “new” world of warm permissioned marketing So yes, we know that the EU GDRP General Data Protection Regulation (GDPR) has been ratified and will enforce changes in the way data is “permissioned”. Blogs & pundits are pronouncing on this. We can see the ICO tightening down on organisations being penalised for using data where no auditable trail of permission is present, or where the permission was collected for a different area of th ...

October 27, 2015 in SCV & Systems Design by Nigel Magson 0 Comments

Data Lakes and SCV’s – up a creek without a paddle?

Data Lakes and SCV's IT vendors are always looking for new angles and the “next best thing” to sell through to IT directors and organisations. “Data Lakes” appears to be the latest ploy making the rounds, associated with the “Big Data” buzzword. It’s cropped up recently in several organisations we’re involved with and so we have explored some of the issues and the debate surrounding data lakes, unstructured and big data. So what is a data lake? Is it what used to be called a “Datamart”. Simple a ...

September 17, 2015 in FastStats, SCV & Systems Design by Nigel Magson 0 Comments

Marketing Punch develops List Management & Selection Solution with Adroit

Marketing Punch develops List Management & Selection Solution with Adroit Marketing Punch are a leading provider of online acquisition data to the UK, France and Australia. They have extensive range of websites collecting lifestyle and competition data on behalf of an extensive portfolio of brands and organisations. They provide over 100k targeted leads a month with appropriate customer permissions for follow-up, and have a range of email marketing services. Adroit have developed a new sing ...

July 17, 2015 in Analysis Tools, SCV & Systems Design by Nigel Magson 0 Comments

Codd’s Corner, Venn’s Den, and Bayes Boudoir

Codd’s Corner, Venn’s Den, and Bayes Boudoir Yeah right.  Names to our new meeting rooms in the new offices ‘ere at Adroit Towers.  Famous geezers from world of database and analysis.  To our 3 heroes of data, logic, non-conformity and eccentricity we will salute on our meeting room doors. Let’s ‘ave some respect, please. Don’t know who they are? – then bloody well read on and get urself ejucated…. Let start with Mr Edgar “Ted” Codd, who died in 2003, inventor of the relational database. ...

October 28, 2014 in FastStats, Press, SCV & Systems Design by Julian Foxon 0 Comments

Adroit and The Children’s Society finalists for Best Use of FastStats awards

Finalists for Best Use of FastStats Awards "All of this was unimaginable before implementation of FastStats" so said Raj Rajukumar, Director Supporter Relationship Management at The Children's Society (TCS). Now Adroit and TCS have been shortlisted as finalists for the best use of FastStats at the imminent awards next week.   Best Use of FastStats awards 2014: finalist In November 2013 The Children’s Society (TCS) embarked on a journey with Adroit to design and implement a FastStats ...

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