Silos – enemy of the SCV

Enemy of the SCV It gets harder and harder to get a holistic view of your marketing or fundraising.  Internal teams diversify their portfolio of products and associated communication channels and make more use of social media.  Consolidating this information back to one system is challenging. Traditionally the most common problem with data silos in not for profits (nfps) was that certain teams unequivocally opted out of using the database.  Often this was because of misunderstandings and fear o ...

Data Warehousing and Kimball

Many organisations have developed an internal data warehouse to act as a repository for data that has been "collected" from source systems, such as CRM platforms, retail systems, and various online points.  This can be an important step in establishing a Single Customer View (SCV), which drives marketing planning and communications.  The warehouse is an important organisational asset to store and organise this data for internal business users to then access, and work with using a range of campaign ...