Content Marketing Explained
What is Content Marketing?
Content Marketing refers to creating and sharing material online, such as text, video, images, blogs, and social media posts. This type of marketing doesn’t necessarily involve advertising, but it is involved in the process of creating advertisements.
Why Content Marketing is important
You should have relevant, fresh content for your audience to read or get involved with. If you don’t have a consistent strategy then how will your audience know what you’re selling them? Moreover, your call to actions should be clear so your audience understand exactly what you want them to do.
What's the relevance?
Furthermore, it can be simple if you understand your audience and what they want from you. For example, you could start by writing a blog around a question or explaining how to do something. Another way is to write valuable Social Media content that users can share with their friends.
Consequently, people write content on websites, blogs, forums, Social Media, Email. Anywhere people can interact with content.