COVID-19: Outlooks and Opinions
The virus has affected everyone’s way of life in a negative or positive way.
According to the World Health Organisation, the virus was detected in China on the 31 December 2019. The virus was considered a Public Health Emergency of International Concern on 30 January 2020. Within two weeks WHO named the new coronavirus disease: COVID-19.
We are interested in the different topics people are talking about within different segments of people in our local area: Gloucestershire and how this changed weekly. This is important as the problems people face are changing so quickly as well as the opinions of people and brands. You can track what is important to your audience in order to create the most engaging content to help them. It is key to communicate with your audience and not at them, at this time.
In this blog, we’ll explain what conversation topics have been negative and positive amongst the politicians and how this differs to the local general public conversations about politicians and covid-19.
At a glance you can see that the local’s conversations are around 20% more negative than the conversations by politicians.
What Are The Politicians Talking about?
We looked at the online conversations from people who identify as a politician and mentions corona virus.
We found that there was a lot of positive topics, they showcase the ‘community spirit’ with topics such as: support, team, people, share, colleagues. There is negative topics as well under the ‘government terms’ umbrella, for instance, 10downingstreet, military, government.
At a top-level, the politicians have talked about the virus in a balances way and there is a lot of positive in this conversation.
What Do The Locals Say?
The topics and opinions from the locals mentioning corona virus and government/politicians is quite different. It is more negative and mention words of ‘health’, such as: death, dying, dead, nurses, NHS.
What You Can Do Now
This highlights the very different conversations two audiences are having over the same root topic. By tracking trending topics and sentiment for your audiences you can see when there is a shift in sentiment or when a new ‘issue’ arises which you could response to or try and find a solution.
According to HubSpot, since the start of the crisis email open rates have increased along with growing databases. This may be swayed by COVID-19 related messages however this is a time where people are engaging with online content more and subscribing, so you need to make sure your content is relevant to your audience.
How can you fix the new problems arising in a crisis if you don’t know what they are? The problems change quickly in a time of crisis and you need to be ready to inform your audience and strengthen your trust.
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