¡Visita nuestra web de España!
|
A CTA (Call To Action) is the action you want your user to take. This can be used in all forms of campaigns, such as Email Marketing or Social Media Marketing, whereby you will add something in the text asking the user to take action valuable to your business. More likely than not, this will be to sign up for something or make a purchase. However, you must tread carefully using these within your Email subject lines as it could trigger it as junk.
The below “Contact Us” box is an example of a CTA. We recommend that you only use one CTA per Email, Social post, and website material so your customer knows exactly what you want to do and why. Including more than one could confuse the customer and lead to no clicks. We have outlined this better in our BAXI Case Study, where we tested variations of call to action numbers in Email.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |