By knowing as much as possible about your customer and prospect base gives you real power. It enables you to assist conversion by personalising the content that is driven to the end user, showing them content and deals that are truly bespoke to their characteristics and behaviour is proven to resonate with potential customers and assist conversion.
Being able to give your customers this familiar encounter improves their overall experience and helps with their retention with your brand.
Here are a few ways in which we can help you provide a personalised 4D experience for your clients:
- Appending data, demographics, interests etc
- Identifying small niche segments for hyper targeted communications
- Personalised data driven content
- Behavioural triggers
- External data driven content – Time, weather etc
- Preference centres