{"id":2994,"date":"2024-03-25T14:43:46","date_gmt":"2024-03-25T14:43:46","guid":{"rendered":"https:\/\/adroitinsight.com\/?p=2994"},"modified":"2024-03-25T14:43:48","modified_gmt":"2024-03-25T14:43:48","slug":"como-puedes-optimizar-tu-fundraising-digital","status":"publish","type":"post","link":"https:\/\/adroitinsight.com\/es\/como-puedes-optimizar-tu-fundraising-digital\/","title":{"rendered":"\u00bfC\u00f3mo puedes optimizar tu Fundraising Digital?"},"content":{"rendered":"\n<p>\u00bfC\u00f3mo puedes optimizar tu Fundraising Digital sin conocer qu\u00e9 es lo que hacen las dem\u00e1s organizaciones para tener \u00e9xito en sus comunicaciones digitales y su captaci\u00f3n de fondos en las redes sociales?<\/p>\n\n\n\n<p>Optimizar el Fundraising Digital es un objetivo cada vez m\u00e1s importante para las ONG&#8217;s, ya que este ha supuesto un canal de ingresos por donaciones puntuales muy importante en los \u00faltimos a\u00f1os. <\/p>\n\n\n\n<p>Nuestro estudio global de benchmarking de Fundraising, INDIGO, muestra que la captaci\u00f3n de donaciones puntuales ha ido creciendo de forma importante desde 2020, mientras que otros canales de captaci\u00f3n de fondos, como Face to Face y Telemarketing, empiezan a declinar. Esta situaci\u00f3n ha llevado a muchas organizaciones a poner el foco en la captaci\u00f3n digital y en la optimizaci\u00f3n de las estrategias Fundraising Digital. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"414\" src=\"https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Digital-Acquisition.png\" alt=\"Gr\u00e1fica mostrando las barras de crecimiento de la captaci\u00f3n de donaciones puntuales, por canal de captaci\u00f3n.\" class=\"wp-image-2979\" srcset=\"https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Digital-Acquisition.png 651w, https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Digital-Acquisition-300x191.png 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfC\u00f3mo optimizar la estrategia de captaci\u00f3n digital?<\/h4>\n\n\n\n<p>Para optimizar la estrategia de captaci\u00f3n digital es necesario que las ONG&#8217;s tengan capacidad de monitorizar las actividades digitales y las interacciones de su audiencia digital; tanto la de su organizaci\u00f3n como las de su competencia. Esto les permitir\u00e1 identificar qu\u00e9 contenido funciona para las respectivas audiencias y en qu\u00e9 canales el impacto es m\u00e1s alto. <\/p>\n\n\n\n<p>La visibilidad de la organizaci\u00f3n y el volumen de donaciones van mano a mano en la captaci\u00f3n digital. <a href=\"https:\/\/adroitinsight.com\/es\/que-hacemos\/analisis-de-audiencias\/\">Un an\u00e1lisis de la Audiencia Digital,<\/a> combinado con la monitorizaci\u00f3n de la actividad digital y los datos de las donaciones digitales, son clave para entender qu\u00e9 es lo que funciona en Internet y las redes sociales, en t\u00e9rminos de captaci\u00f3n de fondos. <\/p>\n\n\n\n<p>Adroit ha desarrollado una aplicaci\u00f3n interactiva que combina datos de <a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Search\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search<\/a>, KPI&#8217;s de Social Media y datos de las donaciones digitales, para que las ONG&#8217;s puedan analizar las m\u00e9tricas relacionadas con su actividad digital y la de las otras organizaciones, para determinar las tendencias y claves del Fundraising Digital. <\/p>\n\n\n\n<p>Esta aplicaci\u00f3n es INDIGO DIGITAL, un estudio complementario a <a href=\"https:\/\/adroitinsight.com\/es\/estudios-de-caso\/indigo-benchmarking\/\" target=\"_blank\" rel=\"noreferrer noopener\">INDIGO, el estudio global de benchmarking de las actividades de Fundraising<\/a>. <\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Indigo Digital<\/h4>\n\n\n\n<p>INDIGO DIGITAL recoge las m\u00e9tricas clave de las plataformas de Social Media m\u00e1s relevantes: Facebook, Instagram, TikTok, Twitter y permite a las organizaciones analizarlas y compararlas con las m\u00e9tricas de otras organizaciones. De esta forma las ONG&#8217;s pueden crear un an\u00e1lisis de benchmarking sobre la actividad digital relevante para su captaci\u00f3n de fondos. <\/p>\n\n\n\n<p>Los datos se actualizan de forma mensual, lo que permite una monitorizaci\u00f3n muy cercana del crecimiento o declive de las m\u00e9tricas de visibilidad e impacto. El informe interactivo permite tambi\u00e9n profundizar hasta el contenido del post espec\u00edfico que crea el engagement en su audiencia digital. <\/p>\n\n\n\n<p>Este an\u00e1lisis ayuda a las organizaciones a valorar el impacto de sus campa\u00f1as de comunicaci\u00f3n en su propia audiencia digital, pero tambi\u00e9n en la audiencia de otras organizaciones o incluso en la audiencia digital de empresas. <\/p>\n\n\n\n<p><strong>El valor a\u00f1adido de INDIGO DIGITAL es esta capacidad de crear un an\u00e1lisis comparativo con los datos de otras organizaciones. <\/strong><\/p>\n\n\n\n<p>La posibilidad de poder comparar la actividad digital propia con la de organizaciones competidoras facilita la identificaci\u00f3n de las claves que permiten a algunas ONG&#8217;s tener m\u00e1s \u00e9xito que otras en la captaci\u00f3n de fondos; ayuda a detectar qu\u00e9 contenido es m\u00e1s eficaz y qu\u00e9 canales o plataformas son las m\u00e1s id\u00f3neas para su difusi\u00f3n. <\/p>\n\n\n\n<p>Indigo Digital permite identificar las plataformas de Social Media m\u00e1s adecuadas para cada organizaci\u00f3n, proyecto o tema. <\/p>\n\n\n\n<p>A trav\u00e9s de la aplicaci\u00f3n se puede analizar el contenido que m\u00e1s impacto y engagement alcanza en cada red social y utilizarlo en el desarrollo de la estrategia de Fundraising Digital para aumentar la captaci\u00f3n de donaciones y donantes. <\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"272\" src=\"https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Engagement-Rates-INDIGO-DIGITAL-1.png\" alt=\"Gr\u00e1fica de barras, indicando el engagement, por organizaci\u00f3n y plataforma social\" class=\"wp-image-2983\" srcset=\"https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Engagement-Rates-INDIGO-DIGITAL-1.png 567w, https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Engagement-Rates-INDIGO-DIGITAL-1-300x144.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Una aplicaci\u00f3n de seguimiento de m\u00e9tricas clave de la actividad digital en redes sociales, de la propia organizaci\u00f3n y de las organizaciones competidoras. <\/p>\n\n\n\n<p>Este tipo de an\u00e1lisis es de gran valor para desarrollar la estrategia de captaci\u00f3n de fondos en el \u00e1mbito digital. <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>\u00bfEres responsable de la captaci\u00f3n digital en tu organizaci\u00f3n y quieres saber m\u00e1s sobre INDIGO DIGITAL? <a href=\"https:\/\/adroitinsight.com\/es\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a1Cont\u00e1ctanos!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo INDIGO DIGITAL puede ayudarte a optimizar tu Fundraising Digital. <\/p>\n","protected":false},"author":3,"featured_media":2975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,24],"tags":[54,51],"class_list":["post-2994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analysis","category-insight-es","tag-digital-fundraising","tag-indigo-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo puedes optimizar tu Fundraising Digital? | Adroit Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adroitinsight.com\/es\/como-puedes-optimizar-tu-fundraising-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como optimizar tu Fundraising Digital\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo INDIGO DIGITAL puede optimizar tu Fundraising Digital a trav\u00e9s del an\u00e1lisis de tu actividad digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adroitinsight.com\/es\/como-puedes-optimizar-tu-fundraising-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Adroit Insight\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T14:43:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T14:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Data-Insights-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1542\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose Chai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Como optimizar tu Fundraising Digital\" \/>\n<meta name=\"twitter:description\" content=\"Descubre c\u00f3mo INDIGO DIGITAL puede optimizar tu Fundraising Digital a trav\u00e9s del an\u00e1lisis de tu actividad digital.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/adroitinsight.com\/wp-content\/uploads\/2024\/03\/Data-Insights-scaled.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Chai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adroitinsight.com\\\/es\\\/como-puedes-optimizar-tu-fundraising-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adroitinsight.com\\\/es\\\/como-puedes-optimizar-tu-fundraising-digital\\\/\"},\"author\":{\"name\":\"Jose Chai\",\"@id\":\"https:\\\/\\\/adroitinsight.com\\\/#\\\/schema\\\/person\\\/90549013acb0618ad6fc8c25813bb018\"},\"headline\":\"\u00bfC\u00f3mo puedes optimizar tu Fundraising Digital?\",\"datePublished\":\"2024-03-25T14:43:46+00:00\",\"dateModified\":\"2024-03-25T14:43:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adroitinsight.com\\\/es\\\/como-puedes-optimizar-tu-fundraising-digital\\\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\\\/\\\/adroitinsight.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adroitinsight.com\\\/es\\\/como-puedes-optimizar-tu-fundraising-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adroitinsight.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Data-Insights-scaled.jpeg\",\"keywords\":[\"Digital Fundraising\",\"Indigo Digital\"],\"articleSection\":[\"Digital Analysis\",\"Insight\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adroitinsight.com\\\/es\\\/como-puedes-optimizar-tu-fundraising-digital\\\/\",\"url\":\"https:\\\/\\\/adroitinsight.com\\\/es\\\/como-puedes-optimizar-tu-fundraising-digital\\\/\",\"name\":\"\u00bfC\u00f3mo puedes optimizar tu Fundraising Digital? 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