Free Wills Service Insights – Insights Paper & Targeting Service Now Available

Free Wills Service Insights – Insights Paper & Targeting Service Now Available

Sheila-Bruce3Adroit undertook analysis on a  base of 56 participating charities using Capacity’s Free Wills Network. The Free Wills Network is a unique legacy fundraising tool which is aimed at a supplied set of participating charity’s supporters, with the aim of offering them the free will service to develop them into committed pledgers.  Adroit examined the results of the programme stretching back to 2005 linking the information to an extensive base of lifestyle and demographic information.  The analysis and insights from the work were presented to the Consortia at the INSIGHT KNOWLEDGE Conference in London this May.  Adroit have subsequently produced a paper with highlights of the findings.  If you are a Consortia member and would like a copy of the analysis work, please contact either Capacity Marketing or Adroit directly and we will supply this onto you.

Adroit have launched a specific service for charities participating to help improve data quality and targeting of will referrals and future pledgers. Please contact us for further information
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