Data visualisations

Data visualisations Data visualisations, or “infographics”. It’s difficult to move without another one being pushed in front of you.  It makes you wonder whatever did we do before them. Are they just style over substance?  Or a long-overdue opportunity for designers to give our wonderful (in our eyes) charts some more meaning to less data-literate folk? We have to remember that not everyone ‘gets’ charts. Or tables. Or even percentages. We do, because that’s our business.  But a large part of o ...

Read More

Getting the basics right

Getting the basics right "Single Customer View" is touted around pretty regularly. Its the ultimate isn't it? Getting that complete understanding of your customer, and all held in one central place.  The problem with it is that as digital data proliferates, especially in this social media world of ours, so the amount of data we have to capture grows too. It used to be that an SCV would hold transactions, campaign history, call-centre data and, if you were lucky, some survey attitudes. Now we have ...

Read More

Shopping, Dishwashers and Data

Shopping Data Our old dishwasher died recently.  It was bought 12 years ago from a local retail store, with relatively little pre-research.  I may have picked up an old Which magazine from my Dad to check out the “best buy” models, but essentially we bought on the combination of brand and price, highly influenced by the shop salesman. I probably kidded myself that I had haggled the price down a little.   It served us faithfully for 12 years, but I was told the time had come to replace it, yes OK, ...

Read More