Not one, but TWO FastStats Accredited Trainers!

What is a FastStats Accredited Trainer? It could be misinterpreted Fast credited trainers: Trainers that you buy with a credit card or quick loan. Can leave you in debt but hopefully you’ll learn from it. May be comfy for a bit but will wear out in a couple of years if you use them every day. FastStats Accredited Trainers: People who have been deemed competent to teach the use of FastStats. Can leave you indebted to them because you’ll learn a lot about it. Will leave you with a warm f ...

Read More

Adroit adds more analyst power…

New Analyst to the Team A graduate in Statistics and a fellow of the Royal Statistical Society, Jonathon, or JJ, has joined Adroit eager to use his knowledge of Statistical techniques in order to help tame our clients’ data. He has worked on clients in the Automotive, B2B, Charity, Financial and Retail sectors, using SAS and SPSS for data mining, forecasting and modelling purposes. He is an accredited trainer of FastStats Discoverer and is always keen to try his hand at new data analysis products. ...

Read More

“BIG DATA” is irrelevant. Let’s hear it for “LITTLE DATA”

Big Data Periodically, about once every couple of years, a new buzzy term emerges to try and excite the marketing industry.  Let’s face it, there are plenty of would be copywriters, industry pundits, software firms all vying for coining the “next” concept to bring to a clients attention.  Keen to “launch” or invent the next big “term”. To be expected, I suppose. Many of these terms, “integrated marketing”, “CRM”, “online-offline” end up in the marketing lexicon being used in different ways ...

Read More

Adroit expands its offer with full Data Management capability

We are continuing to expand our offer with the arrival of Lee Thelwall to head up the Data Management section, offering data processing and cleansing capabilities to our growing client base.  Lee previously developed this area for Talking Numbers, and has over 15 years experience in delivering data and campaigns for blue-chip clients. Nigel Magson, MD of Adroit, commented “It’s great to have someone of Lee’s experience and capability on board for Adroit.  Good data management and data accura ...

Read More

Integrating online and offline data

Integrating online and offline data Online and offline integration is happening increasingly in the marketing environment. It needs to.  We know that consumers are moving this way: Time spent on fixed internet has increased by over two-thirds since 2008. [Source: Ofcom, October 2010]    – Adults now spend 14.2 hours per month on the web. The first quarter of 2010 saw nearly 37m people in the UK go online, an increase of almost 8% year on year. [Source: Kantar, June 2010] According to Bost ...

Read More

Testing, damned testing and Statistics

You have a hunch or hypothesis you want to test.  Or you need to prove your campaign has worked.  Or to challenge the current thinking. What do you do? Statistical analysis – if done correctly – can prove/disprove a result. So the 2.3% response rate can be tested against the 2.1% RR for the control, and proved to be a significant improvement, or no different (depending on underlying volumes and significance levels. But that’s the problem, “if done correctly”.  From what we see of others' ...

Read More