Big Data Periodically, about once every couple of years, a new buzzy term emerges to try and excite the marketing industry. Let’s face it, there
We are continuing to expand our offer with the arrival of Lee Thelwall to head up the Data Management section, offering data processing and cleansing
Integrating online and offline data Online and offline integration is happening increasingly in the marketing environment. It needs to. We know that consumers are moving
You have a hunch or hypothesis you want to test. Or you need to prove your campaign has worked. Or to challenge the current thinking.
Data visualisations Data visualisations, or “infographics”. It’s difficult to move without another one being pushed in front of you. It makes you wonder whatever did
Getting the basics right “Single Customer View” is touted around pretty regularly. Its the ultimate isn’t it? Getting that complete understanding of your customer, and