2 new faces on board

Adroit are delighted to welcome 2 new starters this month. Marc Hussey joins us as Data Solutions Developer & Godfrey Oyasor joins Adroit as Data Analyst. Here is a bit of background about both. Marc has joined Adroit as our Data Solutions Developer bringing with him over 10 years experience within the digital and direct marketing sector working across several industries from environmental to finance. For the past 4 years Marc led in the design and creation of a complex marketing databa ...

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Prospecting to Permission – A rethink on the value of prospect pools

A rethink on the value of prospect pools Context - The “new” world of warm permissioned marketing So yes, we know that the EU GDRP General Data Protection Regulation (GDPR) has been ratified and will enforce changes in the way data is “permissioned”. Blogs & pundits are pronouncing on this. We can see the ICO tightening down on organisations being penalised for using data where no auditable trail of permission is present, or where the permission was collected for a different area of th ...

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Shortlisted for IOF Insight Awards

IOF Insight Awards Adroit are delighted to be shortlisted for this year's Institute of Fundraising Insight Awards. Adroit have been shortlisted for their work with The Children's Society's legacy fundraising, helping to grow their base of pledged support through the application of sophisticated analysis and modelling. Adroit were awarded the Supplier of the Year award in 2015 and are please to have been shortlisted again,  sponsored by one of their clients Age UK.  The Awards ceremony will b ...

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Adroit helping to uncover the best applications of data analysis in UK fundraising

Best applications of data analysis in UK fundraising Adroit are proud to have been asked to sit on the judging panel for the IoF Insight in Fundraising Awards 2016.  The panel comprises some of the top experts in charity fundraising analysis in the UK, and Adroit have featured regularly on it across the past 5 years. It is always a pleasure to be involved in reviewing the crème de la crème of the charity analytics world, and to help to ensure that the most deserving applications of intelligent ...

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Are legacy pledgers genuine?

Are legacy pledgers genuine? Legacy Fundraising: Inside Knowledge Conference May 9th 2016 Are legacy pledgers genuine? This is the question that Adroit will be examining, when presenting analysis work on Capacity’s free wills service.  Adroit will contrast pledger behaviour in the cold and warm markets, exploring why some pledges fail while others turn out to be larger gifts than anticipated.  The analysis will be an update from the last conference held 3 years ago when looking at the profiles ...

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Grab their attention with SMS

Grab their attention with SMS SMS campaigns are a great way to grab your customers attention straight away.  It is quite common that mobiles are set to have an alert or vibration on, so your text will deliver campaign immediacy right in the pocket or handbag!  Clearly the next step is to get a positive reaction to your text, so the first words will determine the impression made. Will the recipient know you?   Often service message or notifications will be well received, or elements which are p ...

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