Why is Data Enhancing Important?
Enhancing your data through adding new elements is a powerful way to add value to your marketing activity or understand and segment your audience. It can help provide context to your audience and allow you to understand market share/engagement. External information sources might be at macro or individual level and can be incorporated into models to help explain behaviour. An example of this can be understanding variance in retail sales/footfall by using weather data.
Adroit and Data Enhancement
We are independent of end-data providers and will help you evaluate what type of data enhancement will add real value to your marketing – whether a geodemographic system such as Acorn or Mosaic, business to business, macro-market or macro-market individual-level data. We can advise on what data available and compliance on collection and usage. In addition, we can enhance digital data through social and search information and help incorporate this into audience research.