Your data is a strategic asset. You know that. And yet we see organisations going through expensive re-evaluations of their CRM systems without really considering their data. The data deluge means that organisations can be awash with data, but not know what is critical. We can help move organisations to implementing a full data strategy, understanding what really drives value to the organisation. An Adroit Data Strategy outlines the approach for maximising the acquisition of essential customer information and developing and applying that information to deliver superior business results. It can cover user & organisational data needs, gap analysis on data & systems, data processes and organisational allocation of resource, data compliance (including GDPR & DPA), collection, enhancement & dataflows, integrating online/web etc. It is more than just a “wrapper” for current data activities. It is a strategic process for deciding direction of linking where the £value is within existing & new revenue streams.