Email Marketing Success
According to an ‘eMarketer study’ (2019), the median Email Marketing ROI is 122%. Therefore, Email is one of the highest converting channels so if you have something to say to your customers – save it for the inbox.
Targeted Email Campaigns
The days of email blasts to a generic audience using a single message are well and truly over. For instance, if you are not sending personalised communications to segmented audiences and using the insight drawn from your customer base, you are NOT doing Email Marketing.
Accordingly, using our email broadcast platform, we can make sure your Email Campaigns have the best possible opportunity to perform:
- Pre-flight/ broadcast testing
- Targeted Email strategy
- Integrated communication workflows
- Highly personalised content
- Data-driven content
- Split testing optimisation
- Email address cleansing
- Data/event-triggered communications
- Post campaign reporting beyond opens and clicks
- GDPR compliant
- Test and learn strategy
- Lastly, recommendations for your next campaigns
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Why are Email Campaigns Important?
Moreover, Email can promote sales, generate traffic, increase conversions and build a loyal customer base. Email allows for a more substantial and targeted message in comparison to social media.
Consequently, you can rest assured that someone enjoys your brand when they have chosen to have your name in their inbox!
Once you have established the types of audiences you have obtained, you can begin to tailor messages for specific people to influence them down the sales funnel faster.