Social Listening can provide great insights, but this can be combined with Search Listening to create the most well-rounded view. This can be more or less important dependant on your business type.
To put this into context, someone may share the perfect picture of their new-born on Instagram while searching for ‘baby vomiting’. By looking at both, we can have a balanced picture.
We can measure search insights by looking at:
- Related Searches
- Search Suggestions