Influencer Marketing and the benefits to your brand

Marketers are interested in influencer marketing for a very good reason. Influencers can prove to be a very cost-effective way to grow campaigns. Influencers‘ influence’, but there are many different types of influencers ranging from nano-influencers to mega-influencer. Each has pros and cons and differences in budget.

Influencer Marketing infographic describing the different types

What is Influencer Marketing?

Indeed, Influencer Marketing allows you to meet your marketing goals. Firstly, start by picking out authentic influencers who your known audience trust. Trusted influencers can amplify your content to improve reach, engagement and followers.

How can we help you with Influencer Marketing?

Moreover, research is a key part of Influencer Marketing. Recognising ‘who’ fits your brand’s ethos the best. An influencer is more than a ‘celebrity’. This is the age of authenticity so investment in the research process is key.

Research

Furthermore, we can create topic-level searches to understand what people are talking about. This being said, it’s possible to look into the types of hashtags used at a certain point in time. Alternatively, it’s possible to see which hashtags relating to your organisation or industry.

Identify Influencers

Furthermore, using relevant hashtags, topics, industry or brand searches, we can find authentic influencers. For example, we can use social platforms to see who influences the platform for your brand. Additionally, we can discover influencers for varied demographics depending on the clients needs.

Influencer list for brands

Survey

Finally, we can create and carry out surveys on your website/social platform to ask your service users who they trust. This can complement the online research to effectively ensure you are spending your budget.

Accordingly, our complete approach merges multiple technologies in finding the most suitable influencers for you within your budget.

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