Pay Per Click advertising also known as PPC stands for a range of online advertising options that charges per click to a website. As a result, PPC management services are here to help businesses create an ad placement strategy across the web and search engine platforms.
We specialise in creating data-driven pay per click campaigns. Our approach to PPC using personalised segment funnels result in optimised ROI. Furthermore, our digital marketing team provides smart analytics tools to help your forecast. To create a conversion, you need a market segmentation strategy which connects with the right consumer at the right time.
Social Media Advertising
On the other hand, Social Media marketing is taking over the advertising market. Our Pay Per Click advertising strategies consequently cover cross-platform funnels. Moreover, we can segment markets with precise targeting on digital platforms with the use of advanced social listening technology. We bring together all the signals from your online audience. For example: social, search, media and web analytics. Social Media ads can be targeted to people by location, age, gender, interests, demographics, behaviour, and connections. In other words, this removes the limits of only analysing your existing audience and opens up the opportunities of unknown segments.