Case Studies

Data Warehouse Development

Adroit helped redevelop Age UK's internal data warehouse with aims to support the new design and redevelopment of the FastStats design and application.
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Reducing Costs with AI

A Regular Giver lapsing is costly for Not For Profit’s (NFPs) and often difficult to counter. The Data Science team at Adroit set out to produce a fast, low-cost attrition model using AI.
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Single Customer View

BMJ needed a state of the art analytics and campaign system to support the broadening and deepening of their long-standing relationships with large healthcare organisations.
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Building Customer Loyalty

The goal was to not only to keep installers engaged with the Baxi brand, but also to drive installers who have as yet not installed Baxi boilers onto the loyalty scheme, and then develop them into brand advocates.
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Social Media Marketing

The aim was to increase Adroit’s LinkedIn following to 500 before June.
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Email marketing

Email can be a great way to build loyalty and here's how we met BAXI Heating's goals with this marketing method.
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Share of Voice Analysis

Adroit to assessed the effectiveness of the communications leading up to, during and after the Day of the Girl Child event.
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Competitor Analysis

Adroit helped to identify potential audiences by segmenting UNHCR's potential and existing audiences and subsequently tailoring content.
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Audience Segmentation

A new segmentation was required which would identify the demographics, attitudes and needs of each segment.
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Single Customer View

Calor approached Adroit Data & Insight to develop a new single customer view for Calor linking various data sources together, including a range of online services.
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Media Planning & Targeting

Adroit developed detailed market & media planning for London launch. We linked together multiple data sources, and sized the potential market for both households and businesses.
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Identifying Corporate Partners

Identifying the corporate partners who would be most beneficial to approach.
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A/B Testing

In this split test, we tested the length of the email and differences in Call To Actions (CTAs).
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