Faststats modelling is the data modelling module, providing the user with the capability to predict the behaviour of customers and prospects.
When a customer profile or cluster analysis has been created, a model can be applied which scores, ranks and segments every record in your FastStats database.
FastStats Discoverer already has a very powerful expression engine, which can be used to implement sophisticated models. An example below where we implemented a propensity model we had initially developed in SPSS. The power of FastStats is that this entire underlying code can be captured behind a single virtual variable, and made available across the platform to other users.
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