Insight Services

Clear interpretation and translation into commercial strategy

Adroit are experienced in tackling common organisation-wise data challenges, including:

  • Identifying what and where the opportunities lie
  • Handling increasing volumes of data, data sources and number of channels
  • Harnessing data to improve marketing communications and campaign delivery
  • Adding analytics skills within your organisation
  • Connecting and integrating systems and processes
  • Developing and deploying advanced techniques such as segmentations, predictive modelling, artificial intelligence, and machine learning
  • Creating interactive dashboards and enhanced management reporting
  • Delivering clear interpretation and translation of data into commercial strategy


we pull together the best, and most complete, data-set we can from the many sources you may have.

Predictive Modelling

When this is applied to marketing context, it is possible to build models for who is likely to purchase, convert, or leave.


Understanding who your customers are, or who your prospects are, is vital if you really want to market to them effectively.

Machine Learning

The aim is often to increase cross/up-selling or encourage users to consume more content.

Artificial Intelligence

(AI) is used in a wide range of applications from driving autonomous vehicles to stacking shelves in Tesco,.


We can support you in all areas of successful campaign management from strategic planning to full campaign reporting.


Research can add colour, depth and insight alongside the transactional data we typically work with from customer databases.

Business Intelligence

Adroit develop insightful and actionable dashboard solutions to meet client needs.

Excel Applications

Our insight applications philosophy is simple – give our clients control by placing our analysis back into their hands. In a simple to use Excel interface.

Meet the Insight Team

Adroit is a growing business with a broad range of technical, analytical, and marketing skills. Here are some of our Insight specialists, who along with our systems and digital teams, directly support clients.

Get in touch! Email us

Alison Ogden

Alison Ogden

Senior Analyst

Jess Parker

Jess Parker

data analyst

Ross Swain

Ross Swain

Head of Analytics

Rachel's Headshot

Rachel Jones

Senior Data Analyst

Louis MacGregor

Louis Macgregor

Fundraising Data Analyst

White background

Antony Catella

Business Intelligence Consultant

Ella Mcdonald

Ella McDonald

Data Analyst (FastStats Specialist)