Single Customer View

Systems Services

We help our clients by bring data incrementally from their source systems into a bespoke data model to enable marketers to market more efficiently. Adroit Unity will automatically load data to a prescribed set of business rules. Development is within a Microsoft environment. API / Web Services can be developed using SOAP/REST protocols to exchange or communicate data between Adroit Unity and a clients other systems. We have expertise in integrating digital platforms and BI tools. An SCV supports in-depth analysis and insights this is discussed in more detail on our Faststats page.

Single Customer View Explained

A SCV is an Aggregated, Consistent and Holistic Representation of the Data Known by an Organisation About its Customers. This differs from a Customer Data Platform (CDP) in that it is an organised and curated view of the customers for marketers.

Imagine all your separate pots of data all pulled together into one place. Think about what you could learn about your customers if you could relate purchase behaviours to attitudes, digital behaviours, contact and complaints data, campaign responsiveness, etc. This is Adroit Unity, our Single Customer View concept.

It doesn't have to cost a lot!

Developing a complete picture of your customers from all the available data could include online, research, external sources, etc. We have been building integrated data views for some of the largest utilities, telcos, retailers and financial services organisations and using them to a specific advantage. We’ve also done it for smaller organisations too, and it doesn’t need to cost the earth.

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